Grow your business on WhatsApp, on autopilot.

Stop sending messages by hand. Automate follow-ups, payment reminders, appointment updates and campaigns — and manage every customer conversation from one place.

Official WhatsApp Business API · Works for retail, clinics, coaching, restaurants & services

💳 Payment link sent

Asha · Pune · ✓✓ read

⏰ Webinar reminder

2,140 leads · 7:00 PM IST

↩ Lost lead wrote back

Team alerted · menu re-sent

15

Permission areas per role

4

Interface languages

60s

Scheduler heartbeat

₹999

Starting price / month

Sending WhatsApp messages to every customer by hand

Hours lost on follow-ups, payment reminders and appointment updates

Leads going cold because nobody replied in time

Work smarter, not harder. Let WhatsApp do the follow-ups.

Everything in one place

From first message to paid customer

One inbox, automated journeys and the tools to recover every message that didn’t land.

Shared inbox

Every conversation, one team inbox

Assign chats, see who’s online, reply with templates or AI drafts, and translate messages on the fly — while your journeys keep running in the background.

  • Assignment, presence and quick replies
  • AI drafts with your own OpenAI / Anthropic key
  • Translation and voice-note transcription
A

Asha Patil

Journey · Webinar Funnel

Stage D
Hi Asha 👋 Your Transformation Webinar is tonight at 8:00 PM IST.2:00 PM
Couldn’t attend 😕7:02 AM

Journeys

Follow-ups that run themselves

Build funnels visually: confirmations, reminders at the right local time, payment nudges inside WhatsApp’s 24-hour window, and nurture that stops the moment someone pays.

  • Waits, “wait until”, branches, loops, HTTP and code steps
  • Daytime-only nudges, 11 AM nurture, closed-lost on day 15
  • Conversion numbers on every step
RegisteredWebsite · APIMsg 1–3Confirmation · remindersCheck-in menu7:00 AM next dayPayment link2 daytime nudgesNurture11 AM · every 2nd dayWONTag: paid

Recovery

Never lose a message Meta refused

See every failed send with the reason in plain words — then resend it, schedule it, or send it as a normal message while the customer’s 24-hour window is open.

  • Automatic retry of Meta-limited (131049) sends
  • Daily health summary and lead-feed alerts
  • Callback desk with “no answer” follow-ups
Ravi Kumarsg_nurture_coldlead

(131049) Meta limited marketing messages to this person

ResendScheduleSend as text

Team control

Roles that fit your organisation

Create roles like “Sales agent” or “Marketing” and decide, area by area, who can see and who can change what — enforced all the way down to the database.

  • None / View / Edit for 15 areas
  • Presets to start from, built on Admin, Agent or Viewer
  • Invite people straight into a role

Sales agent

Base: Agent
  • InboxNoneViewEdit
  • ContactsNoneViewEdit
  • BroadcastsNoneViewEdit
  • JourneysNoneViewEdit
  • SettingsNoneViewEdit
  • Team & rolesNoneViewEdit

All features

Built for how Indian businesses sell on WhatsApp

Shared inbox

Every WhatsApp chat in one place — assignment, presence, quick replies, reactions and media.

Flagship

Journeys

Visual multi-step funnels with waits, branches, loops, HTTP and code steps. See conversion per step.

Broadcasts

Template campaigns to segments, scheduled ahead, with delivery and reply tracking.

Smart sending

Retries Meta-limited sends automatically, rests over-messaged contacts and guards your quality rating.

AI agents

Draft and auto-reply with your own OpenAI or Anthropic key, grounded in your knowledge base.

Flows & automations

Chatbot menus and trigger-based automations without code.

Callback desk

Leads who ask for a call land in a queue with reminders, “no answer” follow-ups and nurture hand-back.

New

Failed-message recovery

See what Meta refused, why, and resend, schedule or send it as text in one click.

New

Custom roles

Build roles like “Sales agent” with None / View / Edit per area — enforced down to the database.

Multilingual inbox

Translate customer messages and agent replies; transcribe and summarise voice notes.

Pipelines & deals

Move deals through stages without leaving the conversation.

API, webhooks & MCP

A public REST API, outbound webhooks and an MCP server to drive the CRM from AI tools.

Built for

Whatever you run, communicate smarter

Retail shops

Offers, restock alerts, order updates

Clinics & hospitals

Appointment reminders, reports, follow-ups

Restaurants

Reservations, menus, festive campaigns

Coaching institutes

Webinar funnels, batch reminders, fee nudges

Service businesses

Booking confirmations, callbacks, payment reminders

Online stores

Abandoned-payment nudges, broadcasts, support

Agencies & startups

Lead nurture, team inbox, API & roles

Retail shops

Offers, restock alerts, order updates

Clinics & hospitals

Appointment reminders, reports, follow-ups

Restaurants

Reservations, menus, festive campaigns

Coaching institutes

Webinar funnels, batch reminders, fee nudges

Service businesses

Booking confirmations, callbacks, payment reminders

Online stores

Abandoned-payment nudges, broadcasts, support

Agencies & startups

Lead nurture, team inbox, API & roles

Compare

More of what you need, for less

How Flowza stacks up against AiSensy and WATI — including where they’re ahead.

FlowzaAiSensyWATI

Messaging

Official WhatsApp Business API

Shared team inbox

Template broadcasts & scheduling

Smart sending

Auto-retry of Meta-limited sends (131049), engagement scores, resting, quality guard

Not listed
Not listed

Inbox translation & voice-note transcription

Not listed
Not listed

Automation

No-code chatbot flow builder

Multi-step customer journeys

Waits, “wait until”, branches, loops, HTTP & code steps, per-step conversion

Drip sequences on higher plans
Flow builder; complex multi-step flows reported harder

Webhook- & schedule-triggered journeys

Not listed
Not listed

Lost-lead revival

A closed-lost lead writes back → team alerted, menu re-sent

Not listed
Not listed

Team & operations

Callback desk

“No answer” follow-ups, 4-hour reminders, back-to-nurture

Not listed
Not listed

Failed-message recovery

Resend, schedule, or send as text while the 24h window is open

Not listed
Not listed

Health alerts & daily summary

Scheduler and lead-feed monitoring

Not listed
Not listed

Roles & permissions

Custom roles · None / View / Edit per area
Not listed
Fixed set of predefined roles

AI

AI replies & drafts

Bring your own OpenAI / Anthropic key
Not listed
Astra AI agent

AI knowledge base

Not listed

Platform

Public REST API & webhooks

MCP server

Drive your CRM from Claude, Cursor and other MCP clients

Not listed
Not listed

Native e-commerce integrations

Shopify and similar

Via API & webhooks

Click-to-WhatsApp ads tooling

Not listed

Hosting

Managed for you — or on your own servers
Hosted SaaS
Hosted SaaS

Starting price

₹999 / month
≈ ₹1,500 / month*
≈ $49 / month, billed yearly*

Competitor details come from their public websites, help centres and third-party reviews, checked November 2026, and may have changed. “Not listed” means we couldn’t find it publicly — not that it doesn’t exist. *Prices vary by source. Please check each vendor before deciding. Sources: WATI — roles and permissions, WATI — Astra AI agent in chatbot flows, WATI on Capterra, WATI review (Hackceleration), AiSensy on Capterra, AiSensy alternatives (WANotifier).

Pricing

Simple monthly plans

No setup fee. Every plan uses the official WhatsApp Business API. Upgrade any time.

Starter

For small businesses getting off manual WhatsApp.

₹999/month

Start with Starter
  • WhatsApp CRM with shared team inbox
  • Customer contacts, tags & notes
  • Automated messages & basic follow-ups
  • Template broadcasts & scheduled campaigns
  • Easy-to-use dashboard
  • Up to 2 team members
Most popular

Growth

For teams that want follow-ups to run themselves.

₹1,999/month

Choose Growth

Everything in Starter, plus

  • Visual journeys — reminders, nurture, payment nudges
  • Chatbot flows & trigger automations
  • Smart sending — automatic retry of Meta-limited messages
  • Callback desk with reminders
  • Failed-message recovery (resend / schedule / send as text)
  • AI reply drafts (your OpenAI / Anthropic key)
  • Pipelines & deals
  • Up to 5 team members

Business

For growing teams that need control and integrations.

₹3,999/month

Choose Business

Everything in Growth, plus

  • Custom roles — None / View / Edit per area
  • Public API, webhooks & MCP server
  • Website lead sync with health alerts & daily summary
  • Inbox translation & voice-note transcription
  • AI knowledge base & auto-replies
  • Unlimited team members
  • Priority onboarding & support

Enterprise

Multiple numbers, your own servers, custom journeys.

Custom

Talk to us

Everything in Business, plus

  • Multiple WhatsApp numbers / brands
  • Self-hosted on your infrastructure
  • Custom journeys built for you
  • Dedicated account manager

WhatsApp marketing messages are charged separately at about ₹0.89 per message, based on WhatsApp’s (Meta’s) current rates. Replies within 24 hours of a customer’s message are free of Meta charges.

How our pricing compares

FlowzaAiSensy*WATI*
Entry plan₹999 / month≈ ₹1,500 / month (Basic)≈ $49–59 / month (Growth)
Mid plan₹1,999 / month≈ ₹3,200 / month (Pro)≈ $98–99 / month (Pro)
Upper plan₹3,999 / monthCustom (Enterprise)≈ $182–299 / month (Business)
Extra team membersIncluded (2 / 5 / unlimited)≈ ₹750 / agent / monthLimited per plan
Journeys, callbacks, failed-message recoveryFrom GrowthNot listedNot listed
WhatsApp message chargesMeta rates, passed throughMeta rates, billed separatelyMeta rates, billed separately

*Competitor prices are from third-party reviews (they differ between sources and change over time) and exclude Meta message charges. Check each vendor’s site for current pricing: AiSensy pricing (QuickReply.ai), AiSensy review 2026 (Drenslio), WATI pricing 2026 (Setsmart), WATI review (Dupple), WATI alternatives (InstantDM).

FAQ

Questions, answered

What is Flowza?

+

Flowza is a WhatsApp CRM and automation platform for businesses. It puts every customer chat in one shared team inbox and automates follow-ups, payment reminders, appointment updates and marketing campaigns on the official WhatsApp Business API.

Do I need the WhatsApp Business API?

+

Yes — Flowza works on the official WhatsApp Business (Cloud) API, which keeps your number safe from bans that unofficial tools risk. We help you connect your number during onboarding.

Are WhatsApp message charges included in the plan?

+

No. Plans cover the software. WhatsApp (Meta) charges for template messages separately — marketing messages cost about ₹0.89 each in India at current rates. Replies within 24 hours of a customer’s message have no Meta charge.

Can I try it before paying?

+

Yes. Book a free live demo on WhatsApp with Sujal Khedekar (+91 93597 42537) and we’ll walk you through it with your own use case.

How do I pay?

+

Choose a plan to message us on WhatsApp, or pay instantly via UPI — WhatsApp Pay, Google Pay, PhonePe or any UPI app. Your account is activated once the payment is confirmed.

Can my team use it with different permissions?

+

Yes. Invite your team and give each person a role. On the Business plan you can create custom roles — for example “Sales agent” — and choose None, View or Edit for each area of the app.

Which businesses is Flowza for?

+

Retail shops, clinics and hospitals, restaurants, coaching institutes, service businesses, online stores, agencies and startups — any business that talks to customers on WhatsApp.

See it before you subscribe

Get a free live demo

Your business. Your customers. Your automation. Message us on WhatsApp and we’ll walk you through it with your own use case.